Katherine Copeland, RT(R), CNMT

The only DSR consultant who's stood on both sides of the deal.

Clarity moves deals. Trust closes them.
Kaia Zenn builds both.

Katherine Copeland — Founder, Kaia Zenn
Katherine Copeland
Founder · Kaia Zenn · RT(R), CNMT
Philosophy

Buying should be effortless. For the buyer. When they have clarity, they move. When they trust what they're seeing, they commit. Kaia Zenn builds the infrastructure that delivers both — transparently, intentionally, and always from the buyer's side of the table.

The Shift That Changed Everything

Your buyers decide
before your rep calls.

The B2B buying journey changed permanently. Buyers now complete the majority of their evaluation before contacting a single vendor — researching in AI tools, peer communities, and digital channels your sales team has zero visibility into.

By the time your rep calls, the shortlist is already set. A Digital Sales Room is how you exist in that invisible evaluation phase. It's the environment your buyer is in when your rep isn't in the room. And most companies either don't have one, or built one that nobody uses.

Kaia Zenn fixes both problems.

81%
Of buyers have a preferred vendor before first rep contact
The decision is largely made before your team is even involved in the conversation
6sense · 2024 Buyer Experience Report
60%
Of the buying journey happens before vendor contact
Buyers are forming preferences in spaces your rep will never see
Forrester Research · 2025
22
Average stakeholders in a complex B2B purchase
Each researching independently — each capable of stalling the deal
Forrester · 2025
60%
Of DSR users cite poor adoption as the #1 failure point
The platform isn't the problem. The execution is. That's the gap Kaia Zenn closes
Flowla State of DSR Research · 2026
The Story Behind Kaia Zenn

Built from the inside.
Not the outside.

Most DSR consultants come from marketing agencies or SaaS sales backgrounds. They understand the tools. They don't understand your buyers, your compliance requirements, or what it actually takes to move a complex deal across a committee of clinical, financial, and procurement stakeholders who all have veto power.

Kaia Zenn was built from a different starting point. Katherine Copeland spent 16 years as a credentialed nuclear medicine and radiologic technologist — inside the clinical environments that make radiopharma, MedTech, and hospital procurement decisions. Before that, 8.5 years as a US Air Force Technical Sergeant instilled a standard for operational precision that doesn't tolerate systems that fail in the field. She then moved into radiopharmaceutical and medical device sales, managing a multi-state territory for one of the largest radiopharmacy networks in the United States, where she built the virtual sales enablement infrastructure her own commercial team needed to compete.

The result is a consultancy with something rare: clinical credibility, military-grade operational discipline, and the commercial experience to build DSR infrastructure that actually gets used. Not a room that looks impressive in a demo. A system that moves deals.

Certification
NMTCB Certified
Nuclear Medicine Technology Certification Board · ID: 036699
Certification
ARRT Certified
American Registry of Radiologic Technologists · ID: 459335
Military Service
US Air Force Veteran
Technical Sergeant · 8.5 years · Deployed OEF · Top 1% of 104,000
Sales Performance
119% First-Year Quota
Documented result · Radiopharmaceutical & medical device sales
Portfolio Scope
$10M+ Managed
Nuclear medicine supervisor · 7 satellite clinics · Virginia Mason Medical Center
Clinical Distinction
Global Theranostics Program
One of 8 hospitals globally offering advanced theranostics — Y-90, Lu-177, Ga-68, Ra-223, F-18
Woman-Owned Business
US Air Force Veteran
Flowst8 Media LLC
Career Progression

From the field.
To the deal room.

Every engagement Kaia Zenn takes is informed by 16+ years of operating in environments where precision isn't optional and systems that fail in the field are not acceptable. That standard doesn't change when the field is a sales cycle.

2007–2015
US Air Force · Technical Sergeant
8.5 years · Deployed OEF · Top 1% of 104,000 Air Force colleagues · Nuclear Medicine & Radiological Technologist · Air Force Achievement Medal for Meritorious Service
2015–2023
Frontline Clinical Healthcare
Virginia Mason Medical Center · Medical City Healthcare · Baylor Scott & White · Nuclear medicine supervisor · $10M+ portfolio · 7 satellite clinics · One of 8 hospitals globally offering advanced theranostics
2023–2026
Radiopharmaceutical & Medical Device Sales
AADCO Med · Jubilant Radiopharma · 119% first-year quota · Multi-state territory · Top-5 US radiopharmacy network · DSR infrastructure built from the ground up
2026
Kaia Zenn · Founded
DSR strategy & construction for complex B2B sales — built on 16+ years of clinical precision, military-grade operational discipline, and documented commercial performance

Ready to build
the room that closes the deal?

Start with a 30-minute discovery conversation. No obligation, no pitch — just a direct conversation about your deal cycle and whether Kaia Zenn is the right fit.

Book a Discovery Call View Services & Pricing
Opens your 30-minute intro call on Calendly.
No commitment required.