Digital Sales Room Strategy & Construction

Clarity moves deals. Trust closes them. Kaia Zenn builds both.

Complex B2B deals are won or lost before your rep makes contact. Kaia Zenn builds the Digital Sales Room infrastructure that ensures your company is the clear choice — transparently, intentionally, and always from the buyer's side of the table.

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28%
Faster deal velocity for companies using Digital Sales Rooms
Forrester Research · verified 2025
23%
Higher win rates reported by companies actively using DSRs
Forrester Research · verified 2025
$6.5B
Projected DSR market size by 2033 — growing at 20.7% annually
Flowla State of DSR Research 2026
22
Average stakeholders in a complex B2B purchase — each researching independently
Forrester 2025
119%
First-year quota attainment — pharmaceutical sales
Katherine Copeland · documented result
16+
Years inside clinical healthcare environments
Nuclear medicine · diagnostic imaging · theranostics
$10M+
Portfolio managed across seven satellite clinics
Virginia Mason · one of 8 global advanced theranostics programs
Top 5
US radiopharmacy network — DSR infrastructure built from ground up
Multi-state radiopharmaceutical commercial operation
About Kaia Zenn

The only DSR consultant
who's stood on both sides of the deal.

Katherine Copeland brings 16 years of clinical nuclear medicine, 8.5 years of US Air Force service, and active radiopharmaceutical sales experience to every engagement. Kaia Zenn was built from the inside — not a marketing agency that learned some sales vocabulary, but a practitioner who has lived on both sides of the complex deal.

Full Story & Credentials →
Katherine Copeland, RT(R), CNMT

"Most DSRs are designed for the person who built them — not the person who has to use them under pressure. That's a different discipline entirely."

Clinical Experience
16+ Years
Nuclear medicine · Theranostics · Radiopharma
Military Service
USAF · TSgt
8.5 years · Deployed OEF · Top 1%
Sales Performance
119% Quota
Radiopharmaceutical · Year one
Portfolio Managed
$10M+
7 clinics · Virginia Mason · Global program
Woman-Owned
Veteran-Founded
Flowst8 Media LLC
81%
of buyers have a preferred vendor before your rep calls
6sense · 2024
75%
of B2B buyers prefer a rep-free buying experience entirely
Gartner · 2024
30%
of all B2B sales cycles will run through a DSR by end of 2026
Gartner · Innovation Insight
60%
of DSR users say rep adoption is where the opportunity is greatest
Flowla · State of DSR 2026
Industries We Serve

Your competitors
are already in the room.

DSR adoption is accelerating across every complex B2B vertical — the question isn't whether your buyers expect this experience. It's whether you're the one providing it.

Which side of these numbers are you on?

HealthTech · MedTech · Radiopharma
82%
Salesforce Research · Healthcare Consumer Survey
of healthcare consumers would switch providers over a poor digital experience.
Clinical credibility is the entry fee. Digital organization is what wins the contract.
Key DSR Assets
Clinical Trials Data · FDA Clearance · HIPAA Compliance · Mutual Action Plans · Regulatory Vaults
Enterprise B2B SaaS · Cybersecurity
14 mo.
Gartner · Enterprise Security Purchase Cycle
Average enterprise security deal — 8 stakeholders across IT, legal, finance, and the C-suite.
Your champion needs to sell internally on your behalf. Give them everything they need in one room.
Key DSR Assets
Pricing Calculators · SOC 2 / ISO Vaults · Demo Recordings · Vendor Questionnaires · Security Review Hubs
Boutique Wealth · Private Client Advisory
"A prospect who evaluates your materials in 60 seconds and finds clarity is already closer to yes."
Your digital presence should feel like your service itself.
High-net-worth clients expect discretion and curation. Kaia Zenn builds environments that reflect the caliber of advice you provide.
Key DSR Assets
Portfolio Tear-Sheets · Secure Data Rooms · Onboarding Roadmaps · Performance Dashboards · Confidential Proposal Environments
Advanced Manufacturing · Heavy Equipment
65%
Forrester · B2B Content Relevance Study 2022
of B2B content goes unused — buried, unfindable, or irrelevant to the buyer's actual decision.
The buyer who finds everything they need — organized, relevant, and immediately accessible — moves faster. Kaia Zenn builds the room that makes your content count.
Key DSR Assets
3D Spec Repositories · Delivery Timelines · RFP Collaboration Hubs · Distributor Portals · Engineering Vaults
High-End Professional Services · Consultancies
"The firm that makes the internal champion look smart wins the retainer."
The internal decision is made before you're in the room.
Kaia Zenn builds the environment that shapes it.
Key DSR Assets
Scopes of Work (SOWs)
Deliverables Dashboards
Team Bios & Credential Packages
Executive Sponsor Briefing Rooms
Interactive Timeline Milestones
Case Study & Reference Libraries
How We Work Together

Your deal is already
in progress.

Your buyer is evaluating right now — researching, comparing, forming a preference. The question is whether your room is ready when they arrive. Find your starting point below and Kaia Zenn builds from there.

Starter
The Foundation $2,500 – $4,000 One-Time Project
Most Popular
Growth Retainer $3,500 – $5,500 Per Month
Professional
Full DSR Build $15,000 – $25,000 Single Product Line
Enterprise
Commercial Build $30,000 – $60,000 Full Sales Org
Who It's For
Team size, under 10 reps ✓ — — —
Growing team, 10–25 reps — ✓ — —
Mid-market team, 25–50 reps — — ✓ —
Large org, 50+ reps — — — ✓
No DSR program yet ✓ — — —
DSR in place, needs management — ✓ — —
Complex multi-stakeholder deals — ✓ ✓ ✓
▶ What's Included (click to expand)
Get Started Book a Call Get Started Let's Talk

Not sure which tier fits? Most clients start with Starter or Growth and scale naturally from there.

Book a free 20-min call →
Premium Engagements

When the deal is too
important to leave to chance.

Two specialized engagements that sit above the standard tiers — designed for revenue organizations that need strategic direction, not just execution.

Ongoing Leadership
Fractional DSR Director
$6,500 – $10,000 / month
vs. $164,000–$216,000 fully-loaded cost of a full-time hire
Senior DSR leadership on demand — without the headcount. When a deal enters pipeline, Kaia Zenn builds, manages, and optimizes the room while your reps stay focused on selling.
  • On-demand DSR builds per enterprise deal as pipeline moves
  • Weekly engagement intelligence reports and deal velocity alerts
  • Monthly executive reporting on room performance and pipeline impact
  • Quarterly business reviews and strategic advisory included
  • Flexible month-to-month engagement — no annual commitment required
Enquire About Retainer
One-Day Engagement
Executive Team Intensive
$5,000 – $8,000 flat fee
Virtual or on-site · Full sales leadership team · Recording delivered
A full-day intensive that transforms your commercial team from passive DSR users into high-performance operators — with one live enterprise account room built during the session.
  • Pre-session diagnostic: current DSR landscape review and opportunity mapping
  • Executive strategy session on DSR architecture for your deal cycles
  • Live DSR build — one real enterprise account room begun during the session and delivered post-intensive
  • Mutual Action Plan mastery by deal stage and stakeholder type
  • Full recording for future onboarding and rep training
Book an Intensive

Your buyer is
deciding right now.

Clarity moves deals. Trust closes them. Start with a 30-minute conversation — and leave with a clear picture of what your DSR should look like and what it takes to build it.

Book a Discovery Call
Opens your 30-minute intro call on Calendly.
No commitment required to have a conversation.